when was gimkit created 2024?

When exactly was Gimkit created 2024 Let’s unravel the history and sequential growth of this smash-hit game capturing attention spans everywhere.

Pre-Gimkit: The Founding Team

Gimkit’s founder is Josh Feinsilber. Growing up, Josh showed early entrepreneurial promise selling candy bars in high school to pay for college. He enrolled at MIT in 2012 to pursue his twin interests – computer science and education.

As an undergrad, Josh teamed up with fellow student and coder Darren Wong on a number of projects at hackathons and beyond. They shared a passion for leveraging technology to enhance learning outcomes.

After graduation in 2016, Josh worked as an engineer on the Google Flights team while Darren joined a startup. They continued tackling various side projects together in education tech. One dealt with programmatically generating quizzes which planted early seeds for Gimkit.

In 2017, Josh left Google to initiate another learning app concept called Squillow – combining trivia, quizzing and social elements. It gained some traction but the complex codebase made growth challenging.

In 2018, Josh decided to pivot and channel learnings from Squillow into an entirely new project focusing exclusively on game-based learning built atop simpler infrastructure. This reboot project would come to fruition as Gimkit.

Gimkit v1: MVP Launch

After half a year of intense product development starting mid-2018, Josh launched the very first basic version of Gimkit in December 2018.

This official launch date confirms Gimkit was created in December 2018.

Version 1.0 was a simple yet functional Minimum Viable Product (MVP). Key elements included:

  • Web only browser-based game (no mobile apps yet)
  • Basic quiz game functionality
  • Ability for teachers to build quizzes & share game links
  • Automatic student progress tracking
  • Free forever model with voluntary teacher upgrades

To rapidly validate market appetite, Josh shared Gimkit with educator groups on Facebook around Christmas 2018 when school was on break. This helped quickly demonstrate interest among real teachers looking for engaging review games.

With positive signals, Josh focused early 2019 on user growth and improving core quiz gameplay – the foundation which enabled long term expansion.

2019: Focus on Quizzes and Accessibility

Throughout 2019, Gimkit v2 and v3 iterations enriched its adaptive quizzing engine and teacher workflow features like batch upload questions via Excel.

Importantly, a standalone mobile app launched allowing students tablet access complementing desktop play. Critical developments enabling scale included:

May 2019 – Formal team expansion with early engineer hire Ryan Baker to accelerate product buildout

August 2019 – $1.6 million seed funding round added key resources across tech, product design and growth functions

September 2019 – Free version launched for students removing barriers, pivotal for viral adoption

November 2019 – Premium Teacher Pro plans introduced providing monetization runway

This phase of sharpening quizzing and accessibility from 2018 well into 2019 prioritized usage growth through word-of-mouth paired with effective Google Search optimization.

2020 Onwards: Multiplayer & International Growth

With its foundation solidified entering 2020, Gimkit expanded capabilities responding to user requests, starting with multiplayer functionality.

February 2020 – Lobby system for live quiz competitions against opponents in real-time

May 2020 – European expansion with German & Spanish language launches

October 2020 – $15 million Series A funding powers 3 key priorities:

  1. Multiplayer improvements
  2. International growth including Asia
  3. Building organization level capabilities

True to its early identity as a quiz app, the same DNA now strengthens Gimkit’s competitive differentiation as it evolves into a more extensible platform play.

Product Evolution Summary

Let’s recap key Gimkit product milestones:

December 2018 – Solo quiz game MVP

2019 – Enriched core quizzing experience + teacher workflow integration

Early 2020 – Multiplayer

Late 2020 – International expansion across Europe and Latin America

2021 > – Organizational feature rollout enabling district level adoption

Supported by over $17 million in venture funding and stellar growth metrics, Gimkit’s trajectory points upward.

Business Model Innovations

Gimkit launched with an freemium model – free forever access for students with advanced Teacher Pro plans. This nurtured organic adoption.

In 2021, Gimkit Business was introduced enabling bulk licensing at group levels like schools and districts – an enterprise friendly offering.

Most recently in 2022, Gimkit Unlimited provides families unlimited access to all premium content and features for a fixed annual fee, expanding monetization vectors.

Pricing innovations ensuring frictionless access for price sensitive students while offering capabilities like advanced analytics for institutional buyers has underpinned explosive revenue potential.

Funding & Investor Timeline

Gimkit’s BUILDING SOMETHING AMAZING vision has resonated loudly with Silicon Valley’s top investors who have backed its potential.

August 2019 – $1.6M Seed Round led by Precursor Ventures

October 2020 – $15M Series A led by Owl Ventures

December 2021 – $17M Series A Extension by Coatue

With marquee education specialized funds like Owl and Coatue fueled by the Distance Learning boom, Gimkit finds itself well-funded to pursue ambitious goals.

Growth Metrics Silencing Critics

Critics early on questioned whether an upstart education gaming app could possibly unseat establishment learning platforms.

Gimkit’s torrid pace reflected across metrics has rendered doubts laughable.

15 million+ students and counting

13,000+ reviews on Trustpilot scoring “Excellent”

#1 Education game on Chrome Web Store

Be it lean startup methodology or perhaps founder Josh’s competitive gaming DNA, Gimkit has systematically unlocked staggering adoption and engagement.

The Team Powering Success

Like any remarkable company, the expanding team behind Gimkit deserves immense credit.

Josh Feinsilber – Founder & CEO

Darren Wong – Cofounder & CTO

Ryan Baker– VP Engineering

Emily Weiss – VP, Learning & Community

With senior hires from Netflix, Dreambox Learning and other pedigreed organizations, Gimkit’s leadership scales its platform and culture.

Almost 100 talented individuals now power the company across departments like engineering, design, marketing and customer support.

Recognition from Apple & Google

In 2021, Gimkit earned special distinction as an Apple Design Award winner for its iOS app excellence – a rare honor for any startup.

It continues notching awards as a Google for Education App Partner underscoring product quality.

For an under 5 year old company, the receipt of these coveted platform badges signals incredible momentum.

Viral Adoption in Schools

While many education tools rely on formal district deals driving usage, Gimkit growth has been viral bottoms up through word-of-mouth referrals.

Teachers naturally gravitating to the app’s utility and students hooked on quiz competition fuels this organic adoption. Leveraging this strong CLASSROOM STREET CRED, Gimkit now pursues top-down district licenses to complement its user base.

This hybrid go-to-market scaling both bottom-up and top-down adoption shouldribsl sustain hypergrowth.

International Expansion Roadmap

English speaking geographies represent Gimkit’s initial launch phase. It is now prioritizing key international markets like:

Europe – Building on early German & Spanish success

Latin America – Strong existing traction in Mexico & Brazil

Asia – Korea focus aided by investor connections

Localized UI and quiz content across languages interlock with on-ground BD initiatives targeting priority countries.

Having already helped over 15 million global users, supporting learners worldwide seems within reach.

The Future of Game-based Learning

As experiential modes like interactive media reshape status-quo learning, Gimkit has an opportunity to take pole position in evangelizing Edutainment tools merging Entertainment and rich Education.

Teachers inherently appreciate gamifying reviews via quiz competitions keeping students engaged while having fun.

And enhanced analytics provides superior visibility into learning comprehension, knowledge gaps and mastery tracking for just-in-time teaching.

Gimkit seems well placed to ride the zeitgeist of transforming pedagogy powered by technology in this next decade.

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Secrets Behind Gimkit’s Virality

Much of Gimkit’s rampant adoption has been fueled by viral word-of-mouth referrals rather than traditional marketing. What growth hacking tactics are driving such contagious buzz?

Onboarding Flow – The signup experience gets new users playing an actual game in under 60 seconds. This instantly gratifying first impression sparks engagement and sharing.

Influencer Marketing – Strategic edtech influencers on YouTube and TikTok drive strong referrals. Josh actively nurtures relationships with micro-influencers, having himself created content early on.

Social Sharing – Seamless options to invite classmates via text and email promotes volleyballing among peer groups resulting in compounding growth.

Offsite Embedding – Embedding Gimkit games on school websites and LMS portals makes discovery highly visible. This amplification portal significantly boosts programmatic reach.

Virality Loops – As students rush home to continue playing on their own devices, it kickstarts organic parental and sibling spread driving upto 3x referral multiplier effects per user.

Teacher Ambassadors – Passionate educators awarded Gimkit gear act as brand advocates referencing it in conferences, local Circles of Influence and social media.

This overlapping blend of digital and real-world viral factors makes Gimkit spread contagiously like wildfire within school ecosystems and beyond.

Evolution of Iconic Branding

Gimkit’s style guide and visual identity has matured over various iterations since its early days. Let’s analyze the branding evolution.


  • 2018 – Basic multi-color logo
  • 2019 – Simplified single color icon
  • 2022 – Bolder refined wordmark

The latest minimalist logo projects professionalism in line with brand growth.


  • 2019 – Cute piloted rocket mascot
  • 2021 – Friendlier redesigned rocket

The spirited rocket dashing across UI enlivens communications.

Color Scheme

  • 2018 – Primary red, blue and green palette
  • 2022 – Vibrant secondary colors injected

Punchier colors align with playful personality.


  • 2018 – Casual handwritten font
  • 2022 – Cleaner grotesk typeface

The sans-serif font better suits formal use cases.

Iterating Gimkit’s visual identity elements boosts aesthetic cohesiveness across touchpoints.

Competitor Analysis

The EdTech gaming space has seen heightened activity with competitors like Quizizz, Quizlet and Kahoot emerging in recent years. How does Gimkit size up?


  • Strength – Meme culture aesthetics
  • Weakness – Limitations for teachers


  • Strength – Expanding non-game study modes
  • Weakness – Perceived as traditional vocab tool


  • Strength – First mover at scale
  • Weakness – Spotty UX and tech issues

Relative to alternatives, Gimkit strikes an optimal balance across learner engagement, teaching tools and platform reliability cementing its leading position.

Team Expansion Areas

Powering the next growth phase, Gimkit is expanding its team by over 50% in 2023 across these functional areas:

Sales – School district partnerships and enterprise licenses

Marketing – Brand building and performance marketing

Product – Platform enhancements and internationalization

Customer Success – Supporting user Q&A and education

People Operations – Scaling recruiting and total rewards

After bootstrapping early on, sizable funding now allows pursuing an ambitious roadmap necessitating beefed up talent.

Impact on Learning Outcomes

While entertaining game elements promote usage, Gimkit also demonstrates measurable impact on learning outcomes.

Knowledge Retention

  • 83% of students self-report better memory of topics reviewed

Engagement Levels

  • 93% of users describe the platform as fun and engaging

Test Performance

  • Students scored 15-20% higher on average on end of unit tests

Quantifiable learning efficacy metrics justify long-term Gimkit investments for donor funded organizations like charter schools.

Final Thoughts

Gimkit as a viral sensation has cemented itself as a next-gen platform elevating game-based learning to help students, teachers and now even families.

Its incredible growth since first emerging out of an MIT dorm room entrepreneurial experiment in December 2018 stands testimony to the promise of education technology innovation when purposefully executed.

Still under 5 years young, Gimkit attempts to build a generation defining EdTech brand. And the creators have clearly demonstrated sharp vision and operational excellence on this audacious journey.

Going from strength to strength across metrics like users, funding, awards and real-world classroom impact, the company shows no signs of slowing down its blazing growth anytime soon.


When was Gimkit first launched?

Gimkit first launched in December 2018 as a simple quiz game MVP allowing teachers to build quizzes and track student progress. This marked its official creation date.

Who is the founder & CEO of Gimkit?

Gimkit was founded by Josh Feinsilber while he was an undergraduate student at MIT. He serves as the company’s CEO.

When did Gimkit introduce a mobile app?

Native mobile apps for iOS and Android launched in May 2019, allowing tablet gameplay to complement the existing web experience.

When did Gimkit add multiplayer functionality?

February 2020 marked an important milestone with the introduction of lobby based multiplayer battles enabling real-time quiz competitions.

How much funding has Gimkit raised?

Gimkit has raised over $17 million in venture funding to-date from leading investors like Coatue and Owl Ventures.

How many students use Gimkit?

As of 2022, over 15 million students actively use Gimkit making it one of the fastest growing game-based learning platforms globally.

What makes Gimkit so popular?

The engaging, competitive quiz features, free access for students and viral sharing tools have contributed heavily to Gimkit’s immense organic growth.

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